Concept ProjectPaid AdvertisingLocal Lead-Generation Campaign
Ad creative and landing flow concept for a local service business.
View Project →Objective. Generate qualified local enquiries.
Strategy. Geo-targeted Meta ads with a clear offer and a WhatsApp-ready enquiry path.
Creative direction. Bold single-offer creatives with a strong call to action.
Deliverables.
- Ad creatives
- Audience setup
- Landing page copy
- Enquiry flow
Concept status: an illustrative concept created by ESR Digix. It is not a client project and no results are claimed.
Concept ProjectWebsite DevelopmentPremium Business Website
Desktop and mobile website concept built for clarity and enquiries.
View Project →Objective. Present a business credibly and make contact effortless.
Strategy. Clear page structure, fast mobile-first build and conversion-focused layout.
Creative direction. Clean layout with confident typography and a focused call to action.
Deliverables.
- Site structure
- Responsive design
- Copy direction
- Basic SEO setup
Concept status: an illustrative concept created by ESR Digix. It is not a client project and no results are claimed.
Concept ProjectSocial MediaSocial Content Campaign
A cohesive post-grid concept for a brand launch.
View Project →Objective. Build a recognisable, consistent social presence.
Strategy. Content pillars, a posting rhythm and a unified visual system.
Creative direction. Consistent palette, templates and mixed post formats.
Deliverables.
- Content pillars
- Post templates
- Caption direction
- Launch calendar
Concept status: an illustrative concept created by ESR Digix. It is not a client project and no results are claimed.
Concept ProjectGoogle AdsSearch Advertising
A search ad and results-page concept.
View Project →Objective. Reach people actively searching for your service.
Strategy. Keyword themes, tight ad groups and relevant ad copy.
Creative direction. Clear benefit-led headlines and matching landing pages.
Deliverables.
- Keyword research
- Ad copy
- Campaign structure
- Conversion tracking setup
Concept status: an illustrative concept created by ESR Digix. It is not a client project and no results are claimed.
Concept ProjectAI AutomationAI-Assisted Workflow
A workflow diagram concept linking enquiries, replies and follow-ups.
View Project →Objective. Reduce repetitive manual work.
Strategy. Map the process, then automate routing, replies and reminders.
Creative direction. Simple node-based workflow diagrams.
Deliverables.
- Process mapping
- Workflow build
- AI-assisted replies
- Handover guide
Concept status: an illustrative concept created by ESR Digix. It is not a client project and no results are claimed.

Concept ProjectSEOSEO Growth Project
An illustrative analytics-style view of an SEO plan. Not real data.
View Project →Objective. Improve organic visibility step by step.
Strategy. Technical clean-up, on-page work and a content plan.
Creative direction. Plain reporting that shows what was done and why.
Deliverables.
- Site audit
- On-page fixes
- Content plan
- Reporting format
Concept status: an illustrative concept created by ESR Digix. It is not a client project and no results are claimed.

Concept ProjectGraphic DesignBrand Identity & Creatives
A brand kit concept: mark, palette and type.
View Project →Objective. Look consistent everywhere customers see you.
Strategy. Define the visual system, then apply it across channels.
Creative direction. Distinct mark, restrained palette and clear type hierarchy.
Deliverables.
- Logo usage
- Colour palette
- Social templates
- Brand guidelines
Concept status: an illustrative concept created by ESR Digix. It is not a client project and no results are claimed.